A good relationship marketing strategy is one of the best things you can do to increase your business. People simply feel better about buying products and services from someone they know or from someone that is recommended by someone they know.
A good system can cause your phone to start ringing much more than you can imagine. There are certain things you need to be sure you are doing right for your relationship marketing program to obtain the results you desire.
- Always provide good products and services. Even your friends will not recommend you if they do not rate your products and services highly. Your current customers certainly will not tell a friend about you if they are not satisfied with the work you did for them.
- Stay in contact with your current customers. You can do this in several different ways but just make sure you stay in touch with them. You can provide a blog on your website that keeps them up to date on the new technologies available that can help them increase their business or simply send them an email or newsletter on a regular basis.
- Make your customers feel good. You can do this by calling, sending them a card on special occasions, or by stopping by to see them. Just remember that they will never care how much you know until they know how much you care. I use a product called “Send Out Cards” to help me with this. It is a very inexpensive product that allows you to keep a database of your customers and reminds you of their special occasions. You can send them real “Thank You”, “Birthday”, “New Product Announcements” or any other cards without ever leaving your desk. Click here if you would like to more information on this product.
- Track your results. There are many ways to do this but the important thing is that you know how many referrals you are getting. You can do this by asking your customers to tell the prospect to mention their name, by using coupons with special codes, or by using a special webpage or email address.
The most important thing is that you start a relationship marketing program as soon as possible. You will be surprised at how many additional customers you can have by simply implementing your program.